Photographing families is your thing, but when it comes to pricing and selling your work… well, that part can feel scary, soul-crushing and downright confusing.
Maybe you’ve priced yourself just below everyone else and are hoping for the best? Maybe you’re shooting non-stop but barely making ends meet? Maybe you’ve been doing this a while and pricing is the one thing that still doesn’t feel quite right. Or maybe you feel like you’re doing it ‘just for fun’ and don’t need to be compensated for your time, skills and costs.
Did you know that 85% of photography businesses fail in the first three years? Sustainabilty is about staying power.
If you’re anything like us, you’ll want a simple, sustainable business where you can focus on photography rather than money day to day. But how on earth do you get there?
Buy now
Download the materials to keep and work at in your own time.
Imagine a world where you confidently price your services and earn what you need so you can live your best creative life.
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“The amount and quality of information given by Alice & Antonina is priceless.” — Kylee
Welcome to Confident Pricing, a self-paced course for family photographers, giving you a toolkit for financial sustainability on your own terms. Here’s what’s inside:
🌟 Packed with Content: You’ll download a welcome video, a 99 page PDF of in-depth written course content including bonus content, and a spreadsheet calculator with accompanying walkthrough videos
🌟 Money Mindset Makeover: Unravel your relationship with money and self-worth. It’s time to see yourself as an artist and a professional, deserving of every penny or cent you charge – and it’s not even as woo woo as it sounds! Get ready to feel confident with money.
🌟 Define YOUR Success: What does success mean to you? Not society, not family, not friends – YOU. We’ll help you outline your own version of it and create goals that will help you get there.
🌟 Face the Numbers: It’s time to get your head out of the sand! The first step towards pricing confidence is understanding exactly where your bottom line is, and that means taking a birds-eye view on how much you spend and how much you need to earn. We’ve developed an easy-to-use calculator that will guide you though this as painlessly as possible (because let’s face it, not everyone likes spreadsheets).
🌟 Authentic Pricing: Deep dive into crafting fully detailed pricing that feels right; reflecting your worth as well as your needs, and resonating with your ideal client.
🌟 Authentic Selling: Does the mere thought of selling make you die inside? No one hates sleazy selling more than us. We’ll teach you how to reframe sales as a service – making it feel focused on relationships and delighting your clients, and not about transactions or tricks. Best of all, it’s easier to feel confident when you’re being authentic.
🌟 Staying Sustainable: Tools and techniques to keep on track with your money, so you can focus on making photographs, feeling confident you have everything under control.
🌟 Money vs Neurodivergence: Bonus content for neurodivergent minds, sharing tried and tested tools for getting better at managing money if you have one of those brains that makes keeping track of your finances challenging.
🌟 Pricing Documentary Family Photography: While this course is designed for all family photographers, we have a special bonus unit focused on pricing documentary family photography specifically, and addressing common misconceptions surrounding the genre.
🌟 Study in your own time: We know that life gets in the way sometimes. Download the materials to keep forever and work through the content in your own time, revisiting sections any time time you need to. This is a toolkit for life!
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“Thank you for pushing us to charge what we are worth. I was worried that no one would pay my new prices or want products and the first client I show them to didn’t even question it!” — Jennifer
Buy now
Download the materials to keep and work at in your own time.
Don’t take it from us:
This is a brand new self-paced version of a previously taught course. We’ve been helping family photographers take control of their finances for many years. Here’s feedback from our previous business courses and mentoring.
“Drop what you’re doing and sign up for this course! The material is so thorough and complete. It’s easy to read through and listen to. You have to do the work, but Alice and Antonina are there to assist and cheer you on. I would’ve spent 3x what this cost had I known the value of what I got!”
Sarah Wimmer Steffen
“Alice and Antonina have poured so much knowledge, experience and a huge amount of care into creating this course full of business mastery and spreadsheet heaven. The course has everything and anything you’d possibly need to know about starting or transforming a documentary photography business from a place of support and guidance every step of the way. I’ll be forever grateful.”
Nic Shuttleworth
“The amount and quality of information given by Alice & Antonina is priceless. By far, one of the biggest benefits is finally being able to understand & visualize my numbers and proper pricing. More so, believing that my time and work are worth it. Both Alice & Antonina were incredibly gracious with answering many questions and sharing their insight and expertise. These ladies created such a positive & helpful environment. You can tell they honestly want you to succeed and flourish in this industry, and thanks to their guidance, I feel like I’m capable to do so!”
Kylee Meyer Reed
“Once again the Made For Documentary team have created an incredible learning experience. I now have a complete set of tools with which to run my business with confidence. I have gained a deep understanding of the finances of my business, both day to day and longer term and defined actions to move forward. Antonina and Alice have been at hand throughout, no question too silly or too complex. I finally feel much more as though I am running a business rather than being run ragged by it!”
Rebecca Lewis
“It was a bit of a kick up the bum to get on with things and gave me confidence in pricing my work correctly in order to be sustainable. Thank you Alice and Antonina!”
Rosie Dedman
“This course was the best investment for my business, so much specific and personalised advice in an incredibly supportive environment. Thank you so much!”
Anett Pengelly
“I cannot say enough great things about this course! I went into it with little to no idea on how to grow and transform my hobby into a business. Antonina and Alice handed me a road map to follow that I could take at my own pace. The course materials are invaluable and something that I will refer back to over and over again. As with all the Made for Documentary classes, they create an atmosphere where everyone can grow and learn from whatever stage they are at in the process. I’m so glad I signed up!”
Samantha Vaupel
“Antonina and Alice have both been so generous with their knowledge and experience. Before I started this course I wasn’t 100% sure why I was struggling to make my business profitable. Through the coursework and support from Antonina and Alice, I have identified my weaknesses and strengths and gained an educated insight into what my next steps need to be to move my business forward.”
Teresa Eldridge
This class is your playbook for starting a documentary family photography business! Alice and Antonina give you all the tools to design a business that YOU want while cutting through all the overwhelm that comes with starting something new. I now have a clear path and the confidence to make my dreams of running a documentary family photography business a reality. If you’ve had a similar dream, sign up for this class…right now…do it! You will not regret it.”
Christine Passler
Your Instructors
Alice Chapman
Alice has been a family photographer since 2011. The moment she realised documentary family photography was an established genre was the moment everything started to make sense. Alice is passionate about enabling families and children to be themselves in their family photos so she can champion their individuality. Alice has been listed five times as the top UK family documentary photographer by the Family Photojournalist Association, winning many awards. Alice is a This is Reportage Family multi-award winner and a Documentary Family Awards finalist. Her work has been featured in many international publications, platforms and exhibitions, including the Royal Photographic Society, Digital Photographer Magazine, Photo Vogue, Shutter Hub, Click Magazine, PhotoPlace Gallery and the Florida Museum of Photographic Arts. With 15 years’ people management experience, being a qualified coach and experienced mentor, Alice is passionate about helping photographers thrive.
